MediaCom has picked up the highly
coveted Campaign of the Year as well as three other prizes at the
2012 M&M Global Awards. It was also runner-up in the Agency
Network of the Year competition having won the title for the last
three years.
The M&M Awards recognise and
celebrate leading multi-market advertising campaigns, the most
innovative and effective work and the finest co-ordination of
multi-local advertising strategies.
MediaCom's campaigns for Hasbro,
P&G and Deutsche Telekom were all recognised as best in class
at a ceremony in London last night, winning Best Communications
Strategy, Best Engagement Strategy and Best Use of Content,
respectively. In addition, the agency won Campaign of the Year for
Hasbro's 'NERF Blaster - Office War'.
MediaCom had more entries shortlisted
in the competition than any other agency - 27 entries in total
across 12 categories, representing 27% of the total shortlist -
with work for P&G Ambi-Pur, Canon, Dell, P&G Hugo Boss,
Ikea, Universal Pictures, Visit Britain and Volkswagen also
recognised.
Earlier this year MediaCom was also
named Agency Network of the Year for the second time in three years
at the Festival of Media Global in Montreux Switzerland.
Stephen Allan, MediaCom Worldwide's
Chairman and Chief Executive, said: "It's wonderful to see so many
MediaCom clients doing well at the M&M Awards; it reflects our
ability to deliver the very best in cross-market thinking, and
highlights the creativity and innovation in our network. Coming off
the back of our success at the Festival of Media, these wins
underline the tremendous efforts of our staff, who produce
excellent work for each and every one of our clients. It was always
going to be hard to retain our network crown for a fourth year in a
row, but it is a significant achievement to have won four awards -
including the prestigious Campaign of the Year."
MediaCom's full list of winners was as
follows:
- Campaign of the Year: Hasbro, NERF
Blaster - Office War, MediaCom Germany
- Best Communications Strategy : Hasbro,
NERF Blaster - Office War, MediaCom Germany
- Best Engagement Strategy : P&G,
Ariel Fashion Shoot, MediaCom Sweden
- Best Use of Content : Deutsche
Telekom, Mariah Carey Christmas Surprise, MediaCom Germany