Thursday, 19/01/12

Sasha Savic Named CEO of MediaCom USA

Media agency innovator reports to North American CEO Harvey Goldhersz

Sasha Savic

NEW YORK-Sasha Savic, a global media agency executive with extensive experience in the U.S. and overseas today was named CEO of MediaCom USA, a new position.

The announcement was made by MediaCom North America CEO Harvey Goldhersz, who also serves as Vice Chairman, Worldwide Chief Operating Officer of MediaCom Worldwide.

"Ever since I became CEO of MediaCom North America a year ago, I knew I wanted to name a CEO for our U.S. operations," Goldhersz said in making the announcement. "I'm very happy to announce today that we've found precisely the right person for this important new position. Sasha is a strategic thinker and innovator with exactly the kind of extensive media agency credentials that MediaCom needs to lead our U.S. operation as we plan for 2012 and beyond."

Goldhersz added that Savic will officially join the agency and begin work in early spring.

As head of MediaCom USA, Savic will be responsible for the overall product, management and operation of all MediaCom activities in four U.S. cities, overseeing an agency with an estimated 700 employees and $6.4 billion in billings, according to RECMA. He will be based in the agency's New York office and will report to Goldhersz.

Prior to joining MediaCom, Savic worked as Chief Operating Officer for Havas Media Group North America, the parent of media services agency MPG, among other companies. In that role he was responsible for the overall business performance across all segments of Havas Media Group in the U.S. and Canada and orchestrated significant revenue growth through a series of new business wins.

Savic also worked as an EVP, Global Managing Director, for SMG/Publicis Groupe from 2006-2010 where he played a key role in managing the agency's global Procter & Gamble business, including overseeing planning and buying assignments in 70-plus countries. His international experience also includes working from 1992-2006 at Universal McCann in Europe and the U.S. In that role, his client list included Coca-Cola, Microsoft, Lucent Technologies, ExxonMobil, Intel, MasterCard and Brown-Forman, among others.

A native of Bosnia, Savic began his career as a founding member and producer of Youth Radio, the first independent radio station, in the former Yugoslavia. He studied Mechanical Engineering and Film Making at University of Sarajevo and actively supports environmental causes and sustainability through participation in NASF and ASF in North America.