been at the heart of an incredible project for Deutsche Telekom.
Building on the brand's heritage that 'Life is for Sharing' and
campaigns such as Dance, Sing, Angry Birds, Welcome back, Katy
Perry Firework and Mariah Carey, Move On is a
feature-length Hollywood film.
As well as featuring a host of
Hollywood talent - including Man on a Ledge director
Ansgar Leth and Casino Royal star Mads Mikkelsen in the
lead role - it was also created entirely with the help of real
Deutsche Telekom customers.
The film has just premiered in Berlin
to much fanfare. It has also just been released on YouTube,
and will be premiered in cinemas and TV stations in Deutsche
MediaCom reached out to thousands of
consumers across 11 markets, using an amazing variety of media and
unusual ideas, to give them the chance to decide what happened in
the film, from the props used in key scenes to the soundtrack that
accompanied the whole thing; we even asked them to cast the
So, if you're in the mood for an
action-packed road movie that takes the audience on a journey
through eight European countries then get the popcorn ready!
Check out the trailer below or click
here to view the full film.