Lise Dellazizzo, a Growth Consultant and
Insight & Analytics professional with more than 20 years'
experience, was today named SVP, Growth Strategy & Foresight
for MediaCom Canada, a newly created position.
The announcement was made by MediaCom
Canada CEO Jamie Edwards, who said Dellazizzo's new role is
effective from 5 November, 2012.
"Lise knows how to help clients grow.
As MediaCom continues to pioneer new approaches in using
communication and media to ignite and deliver growth for clients, I
am pleased we have been able to secure such a highly qualified and
experienced candidate to help us deliver our promise," said
Dellazizzo will be responsible for
leading and developing MediaCom's Growth, Insight, Analytics,
Business Sciences and Research teams reporting directly to the
"Our agency is now built around three
core disciplines; Growth Strategy & Foresight, Clients &
Communication Architecture and Screen Neutral Investment" Edwards
"Lise brings with her an enviable set
of skills and experience in the Growth Strategy Insight &
Analytics arena having worked at senior levels within some of the
worlds most recognizable consulting and research businesses."
Prior to Blue Ocean Strategy,
Dellazizzo held senior positions at Harris Interactive / Decima,
Gartner, Ipsos, IDC, Marcus Evans, Discus BI & Oracle.