Thursday, 08/11/12

MediaCom Canada names Blue Ocean strategy consultant Lise Dellazizzo as SVP, Growth Strategy & Foresight

Dellazizzo will be responsible for leading and developing MediaCom's Growth, Insight, Analytics, Business Sciences and Research teams

Lise Dellazizzo

Lise Dellazizzo, a Growth Consultant and Insight & Analytics professional with more than 20 years' experience, was today named SVP, Growth Strategy & Foresight for MediaCom Canada, a newly created position.

The announcement was made by MediaCom Canada CEO Jamie Edwards, who said Dellazizzo's new role is effective from 5 November, 2012.

"Lise knows how to help clients grow. As MediaCom continues to pioneer new approaches in using communication and media to ignite and deliver growth for clients, I am pleased we have been able to secure such a highly qualified and experienced candidate to help us deliver our promise," said Edwards.

Dellazizzo will be responsible for leading and developing MediaCom's Growth, Insight, Analytics, Business Sciences and Research teams reporting directly to the CEO.

"Our agency is now built around three core disciplines; Growth Strategy & Foresight, Clients & Communication Architecture and Screen Neutral Investment" Edwards added.

"Lise brings with her an enviable set of skills and experience in the Growth Strategy Insight & Analytics arena having worked at senior levels within some of the worlds most recognizable consulting and research businesses."

Prior to Blue Ocean Strategy, Dellazizzo held senior positions at Harris Interactive / Decima, Gartner, Ipsos, IDC, Marcus Evans, Discus BI & Oracle.