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These white papers summarise the issues raised in our quarterly webcasts.
As the final part of The Insider, our quarterly briefing programme for marketers, we publish a white paper to summarise the issues raised, clarify the key points and offer insightful commentary and advice from MediaCom's team of industry experts.
Previous white papers can be downloaded below:
RETAIL BRANDS: Rise of the The Empowered Consumer: How retail brands can reach audiences in 2012
ALCOHOL BRANDS: Rise of the The Empowered Consumer: How alcohol brands can reach audiences in 2012
Rise of the The Empowered Consumer: How to reach audiences in 2012
RETAIL BRANDS: The Impact and Influence of Social Media: Why retail brands need to get better at generating conversations
GLOBAL BRANDS: The Impact and Influence of Social Media: Why brands need to become better at generating conversations
US BRANDS: The Impact and Influence of Social Media: Why US brands need to become better at generating conversations
Q&A: The Impact and Influence of Social Media - Your questions answered
The Future of TV: How is digital changing the future of TV and can TV help shape the future of digital?
The next five years in marketing: How not to be taken by surprise (much)
MediaCom International recognised by UK Prime Minister David Cameron...
Christian Schmalzl, Global Investment Officer, MediaCom Worldwide:Google’s mobile minefield...
MediaCom’s consumer panels round the world tweet every day about their lives and purchasing influences
Festival of Media 2012 MediaCom named Global Network fo the Year 2012