Webcast

Rise of The Empowered Consumer:
How to reach audiences in 2012

With Martin Lindstrom, world-renowned marketing guru, Tiffany Bissey, Head of Global Digital and Emerging Media at Dell, and Matthew Mee, Director of Strategy, MediaCom EMEA.
Moderated by Charlie Crowe, CEO and founder of C Squared.

This webcast was streamed live on this page on Tuesday, 31 January 2012 at 11:15 EST / 16:15 GMT/ 17:15 CET / 00:15 SGT (February 1).

Read more about the participants below.

If viewing on an iPhone or iPad please view at this link

Download the whitepaper Rise of the Empowered Consumer: How to reach audiences in 2012 here

See the Questions & Answers from the webcast here.

To watch our previous webcast with Carolyn Everson, click here.

To watch our webcast with Gerhard Zeiler, click here.

To watch our first webcast with Sir Martin Sorrell, click here.

About the participants

Martin Lindstrom Author and Speaker

Martin is the author of six best-selling branding books including Buyology, Brandsense and Brandwashed. A world-renowned speaker, he has travelled the world dispensing his brand of wisdom to top executives at companies such as McDonald's, Procter & Gamble, Microsoft, The Walt Disney Company and GlaxoSmithKline, amongst many others. His personal global audience is estimated at over a million people.

Tiffany Bissey Head of Global Digital and Emerging Media at Dell

Tiffany currently serves as the Head of Global Digital & Emerging Media for the Consumer and Small Business segments at Dell, responsible for driving innovation and best of breed digital throughout the organisation. Tiffany is passionate about understanding the consumer journey and how, as marketers, we can deliver the right content at the right time to drive consumer satisfaction, loyalty and ROI.

Matthew Mee Head of Strategy and Freshness, MediaCom EMEA

Matthew provides strategic guidance for MediaCom colleagues and clients across the EMEA region. He helped develop MediaCom's Real World Communications planning approach in the UK, and is subsequently rolling this out globally. Matthew also ensures that deep-rooted consumer understanding is at the heart of all MediaCom planning and has helped develop a culture of innovation within the agency.

Charlie Crowe Founder & CEO, C Squared Communications

Charlie Crowe is founder and Chief Executive of C Squared, the leading business publishing, events and technology company serving the global marketing industry. C Squared was a finalist in the 2010 Fast Growth Business Awards and Charlie is a regular media industry speaker, including chairing the AGM of the 'World Federation of Advertisers' each year.

Webcast Details

On 31 January at 4.15 pm UK time, world-renowned marketing guru Martin Lindstrom, a self-proclaimed fan of the consumer, and Dell's Head of Global Digital and Emerging Media Tiffany Bissey, will be joined by MediaCom strategist Matthew Mee to discuss 'The Empowered Consumer' and the associated challenges and opportunities for advertisers. By signing up to this event, you will be able to view the webcast live from the comfort of your own desk and computer. The webcast lasts no longer than 35 minutes and you will have the opportunity to ask questions throughout the session. We hope you will find the session interesting and useful.

Lindstrom is the author of six best-selling branding books including Buyology, Brandsense and Brandwashed. A world-renowned speaker, he has travelled the world dispensing his brand of wisdom to top executives at companies such as McDonald's, Procter & Gamble, Microsoft, The Walt Disney Company and GlaxoSmithKline, amongst others. His personal global audience is estimated at over a million people. Lindstrom is also a columnist for Fast Company and TIME and continues to feature in the Wall Street Journal, Newsweek, The Economist, New York Times, BusinessWeek, The Washington Post, USA Today and numerous other publications.

We hope you find the session interesting and useful.