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MediaCom Investment

 

The MediaCom Global Investment Digest provides the latest intelligence on the development of advertiser investment strategies.

Every quarter Global Chief Operations and Investment Director, Christian Schmalzl, will take a look at key changes in the media landscape and their implications for the way advertisers manage their media investments. The reports can be downloaded below.

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  • 03/08/2011

    Issue 4 - The recession is over for marketers. The media industry has spent the last two years focused on price, efficiency, pitches or audit results...

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  • 31/03/2011

    Issue 3 - Mobile take-off | Location-based marketing | The good times return for broadcasters

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  • 11/02/2011

    Issue 2 - Christian Schmalzl writes about technology tipping points, media owner and sales point consolidation & regulatory uncertainty

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  • 18/01/2011

    Issue 1 - Christian Schmalzl writes about fragmentation: Changes in 2010 the rise and rise of adserving the death of the web

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