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MediaCom Insight reports

 

The MediaCom Global Insight Digest provides quarterly updates on consumer insights.

Every quarter Chief Insight Officer Mick Mernagh and his team take a look at key issues that help us understand how consumer behaviour is changing and what it means for brands. Download the reports published so far below.

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  • 03/08/2011

    Issue 3 - The search for the global consumer is futile. Consumers in emerging markets are fundamentally different from those in developed markets...

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  • 04/03/2011

    Issue 2: Why brands need to understand religion | The real-time offer | The world is going hyperlocal

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  • 25/11/2010

    Issue 1: Does digital make us act more individually or as a collective? | When will location-based services go mainstream in Europe? | Betting on the future

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