MediaCom has named Fernando Emilio
Silva as its new Chief Executive for Latin America. Fernando, who
was previously Chairman of Vivaki for Mexico, Central America and
the Caribbean, will join the company March 1st 2012.
Fernando joins MediaCom with a strong
track record of leading and growing international agencies across
Latin America. Before Vivaki, he was Managing Director for OMD
International LatAm.
The Argentine national will lead a
team across five offices in LatAm - a region in which MediaCom has
enjoyed significant growth over the past five years. In recent
years, the agency has tripled its billings according to RECMA and
added numerous high-profile advertisers such as P&G, Time
Warner and VW to its client list.
Fernando's brief will primarily be to
continue that progress. He will be tasked with ensuring that Latin
American brands deliver on their potential to succeed both locally
and globally; he will also help global brands grow across Latin
American markets.
Under Fernando's leadership, every
MediaCom client will continue to enjoy best-in-class service and
access to opportunities in Latin America - a region which includes
some of the world's fastest growing countries, and will soon stage
significant events such as the 2014 World Cup and 2016 Olympics in
Brazil. Additionally, he will continue to build on MediaCom's
strong 'People first, better results' philosophy and strive to make
the agency one of the top companies to work for in every
country.
Fernando will work closely with
Annetta Cembrano, COO for MediaCom LatAm and CEO for MediaCom
Chile, who has been leading the region alongside GroupM's LatAm CEO
David Byles since previous MediaCom LatAm CEO Mariano Roman left
the company in July 2011.
"Fernando has an exceptional track
record of delivering fantastic client service and growing agencies
across the region. I am delighted that he is joining our team
and know that he is the ideal fit for MediaCom LatAm. Fernando
alongside Annetta form a dream team that no doubt will take our
Latin American operations to even greater heights. I look forward
to working very closely with them both" said Stephen Allan, CEO and
Chairman of MediaCom Worldwide.
David Byles, CEO GroupM LatAm, adds
"Sir Martin Sorrell is famous for having said that 'This is the
decade of Latin America'. As we build on a fantastic growth record
for GroupM LatAm, and lead the Group through this exciting future,
we are delighted to attract Fernando to lead MediaCom in the
region. We have very high expectations for the synergies we can
achieve through teamwork across the Group. MediaCom clients and
staff will benefit from Fernando's experience of leading agencies
across the region. Everybody involved with MediaCom Latin America
can look forward to very exciting times ahead."
Fernando Emilio Silva says of his
appointment "I am extremely excited to join the MediaCom team and
work alongside Annetta to build on the region's already incredible
successes. I truly believe that MediaCom is a forward-thinking and
dynamic operation which has a fantastic team of people, first class
client service and a portfolio of skills and tools that is second
to none. I cannot wait to start!"