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MediaCom Denmark is once more the most awarded agency at the Danish Advertising Effectiveness Awards, with four shortlisted entries and three award wins.

The wins span a wide range of clients, business areas and challenges: from the two market leaders in the banking and telecommunications sectors, Danske Bank and TDC, that dared to challenge the market perception in innovative campaigns, to  challenger brand Bayer selling dog flea repellent that fundamentally changed their communication to dog owners. The award for the Bayer campaign was a double success: MediaCom handled both the media (MediaCom Danmark) and creative side (MediaCom Beyond Advertising) of the campaign.

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