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MediaCom went home with a Highly Commended in the Best Use of Digital Landscape category for their Polident Bridges the Generation Gap campaign.

"Polident Bridges the Generation Gap" is an integrated digital campaign that effectively established a new category and a new brand. Denture cleaning tablets are a new category in China, and Polident was an unfamiliar brand.

The Festival of Media Asia Awards celebrates the very best in media thinking and communications professionals across the Asian market. With over 400 entries across 16 countries and more than 200 brands represented, the Awards are a platform to promote the best work across the region.

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