MediaCom China announced today that
Chris Baker has been appointed Vice President, responsible for the
strategic growth and operation of the agency's digital business in
China, with immediate effect. Based in Beijing, Chris will report
to Michael Zhang, President, MediaCom China.
Chris is a seasoned brand expert and
digital communications professional with over 10 years' experience
working across Asia Pacific. Prior to joining MediaCom, he was
owner and partner of CliK Dynamics, a digital and brand consultancy
based in Beijing. At Eight Partnership, where he was
partner/managing director between 2002 and 2009, Chris was
responsible for new business, media and digital strategy, and
business expansion into China.
"We want to bring the best minds
together to enhance our offering in the digital space. Clients'
digital and integrated media communication needs and expectations
have expanded considerably and we do need a more structured group
of like-minded talents with cutting edge digital expertise to
deliver the best results. Chris' sterling credentials in digital
business management and development will enhance our talent pool in
China and make him our ideal choice to lead our fast growing
digital operations," said Michael Zhang, President, MediaCom
China.
"I was drawn to MediaCom for the
opportunity to work with one of China's leading agencies and apply
my experience to some of the largest, smartest and most demanding
brands. I'm looking forward to working with a great team, and
contributing to fulfilling an ambitious vision for the agency and
its clients," Chris added.