MediaCom has been named Agency of the
Year 2011 by Strategy Magazine. The agency was given the honour in
recognition of an incredible year that has seen it add major
advertisers such as Yum, Weight Watchers, Mobilicity and
Mars/Wrigley to an already impressive roster of clients.
The award highlights the success of
MediaCom's drive to ensure that all its work has embraced consumer
centric, integrated ways of thinking and the central place it has
assigned to its market-leading content and campaign analysis
skills.
At the heart of its progress in 2011
has been the appointment of key leadership team members, Director
of Business Science Kevin Keane and Head of Strategy and Innovation
Matt Di Paola who have worked together to ensure the agency is
focused firmly on helping clients meet their growth targets.
At the same time, the agency has also
expanded its MediaCom Beyond Advertising Division to create and
develop content that can be deeply integrated into editorial
environments by broadcasters and publishers alike and deliver
stronger business results for clients.
Earlier this month the agency also
increased the investment behind its global philosophy of "People
first, better results" with the appointment of Theresa O'Connell as
head of HR and talent.
Jamie Edwards, CEO said of the award
"This award is recognition for all the hard work each and every
member of staff has put in over the past 12 months. I am
immensely proud of this achievement and the staff that made it
possible".