The account will move from Universal
McCann immediately.
Ben Buckley, CEO of FFA, said: "It's a
great opportunity to work with one of Australia's leading media
companies in 2012 and beyond. FFA is the guardian of one of
Australia's most powerful sports brands in the Qantas Socceroos and
has positioned the Hyundai A-league as challenger brand in the
sports marketplace. Our core constituency is the 1.7 million
football participants who are truly representative of Australian
society. We have many exciting opportunities for the game, which is
a fabulous growth story.
We were attracted to MediaCom given
its intelligence and scale in this market along with its broad
array of client and category experience. We are confident that
MediaCom will provide FFA with the right platform to help us to
continue building the popularity of the Qantas Socceroos and the
Hyundai A League. I would like to thank Universal McCann for all
their hard work on our business over the past few years."
Mark Pejic, COO of MediaCom Australia
added, "We're delighted to be working with FFA, they have taken the
time to understand the breadth and depth of the MediaCom offer and
the benefits this will bring to their business. As a passionate
football fan, I'm thrilled that we have been given the opportunity
to work with Ben and his team."
The FFA business will be housed in The
Entertainment Division (TED) MediaCom's newly created in house
entertainment division which houses an ever expanding portfolio of
entertainment brands including Universal Pictures, Universal Music,
ACP, 7, Carnival and Electronic Arts.
This caps off great year for MediaCom
which has won in excess of $100m of new business including; Westpac
Banking Group, Electronic Arts and Bayer.