The 4th of October turned out to be a
busy and exciting night for MediaCom USA, as the agency took home
awards at both the IAB MIXX Awards and the International ECHO
Awards.
The seventh annual IAB MIXX Awards,
held in New York, recognises the year's best in international
interactive advertising. The International ECHO Awards, organised
by the Direct Marketing Association (DMA) and held in Boston,
honours the world's top direct marketing campaigns.
Our VW search team added to its
growing collection of accolades for its Super Bowl search campaign.
The campaign received the prestigious ECHO Search Marketing Award,
which is selected as the best from all search marketing entries by
the DMA Search Engine Marketing Committee and the ECHO
Committee.
The VW campaign also received a Silver
MIXX Award in the Search Marketing Campaign category. Prior to last
night, it had already received an OMMA Award and two American
Business Awards.
MediaCom also received a Bronze MIXX
Award in the Single Rich Media Display Ad category for "May the
Force Be With You."
Our Dell team was also
recognised at both events, being named an ECHO Leader for its
behavioural targeting efforts and was a finalist at the MIXX Awards
in the Business-to-Business category for their "Take Your Own Path"
campaign.