MediaCom North has been awarded the
international media planning and buying business for the University
of Manchester's Manchester Business School after a 5-way
pitch. The University, whose business school ranks in the top
30 globally, has appointed MediaCom to handle its media planning
and buying across all offline and digital platforms, including SEO,
with a broad objective of raising awareness of the brand and
improving the already high calibre of applicants to the Business
School's various programmes.
MediaCom's Manchester office will
develop the media strategy that will be implemented by the group's
worldwide network, drawing on the resource of over 100 global
offices.
The University's Director of Marketing
Communications, Paula Barrow, said, "This appointment demonstrates
our commitment to developing the Business School as a truly
international brand. MediaCom has a great international
network that we can access via its Manchester team, and we're
confident they'll help drive us forward."
John Marshall, Commercial Director of
MediaCom North said, "It's very gratifying to be appointed by one
of the most successful and innovative brands in the region, and
great to be helping shape the School's advertising strategy."