Monday, 10/10/11

MediaCom makes shortlist for the 2011 Campaign Asia Pacific Digital Media Awards

Four Campaigns from Australia and China nominated for awards

Campaign Asia Digital Media Awards 2011

MediaCom has received four nominations for this year's Campaign Asia Pacific Digital Media Awards. Three campaigns were selected from MediaCom Australia, while MediaCom China received one shortlisted entry. MediaCom's shortlisted entries are as follows:

Media Awards Category: Search

  • MediaCom Australia, P&G, Injecting "fibre" into Metamucil's approach to organic search
  • MediaCom Australia, Dell, Turning Dell's cookies into sales with dynamic deep-linking

Media Awards Category:

  • Display MediaCom Australia, Dell, Choose Art

Media Awards category - Best use of social media

  • MediaCom China, TSK&F, Polident bridging the generation gap campaign

Launched in 2007, the Digital Media Awards honour the best work in digital marketing and communications in the Asia Pacific region, highlighting breakthrough campaigns that demonstrate outstanding creativity and effectiveness across the industry. You can view the full shortlist here. Winners will be announced on 9 November.