Monday, 26/09/11

Universal Music Picks MediaCom for Consolidated U.S. business

Universal Music Group selected MediaCom as its agency of record in the U.S.

Universal Music Group

Universal Music Group has consolidated its U.S. media business, across labels, at MediaCom, which already works for the music company in Europe, Canada, and Australia.

MediaCom will handle digital and traditional media for all labels, including Interscope Records and Def Jam Recordings, among others.

Given the current realities of music marketing, UMG will place heavy emphasis on new explorations of digital marketing in its media mix.