Monday, 12/09/11

P&G awards Southeast Asia account to MediaCom

FMCG giant Procter & Gamble has awarded its media account across five Southeast Asian markets to GroupM's MediaCom

PandG logo large

The markets awarded are Singapore, Malaysia, Indonesia, Vietnam and Thailand.

At the time the media review was called, MediaCom was P&G's agency of record in the Philippines. The account is believed to be worth around US$450 million.

This story was first published by Campaign Asia-Pacific here