Ian joins MediaCom from OMD where he
previously ran the global Vodafone account.
In this new role, Ian's remit is to
take management responsibilities for some of MediaCom's biggest
global accounts, ensuring development of strategies that will
continue to deliver innovation, digital integration and most
importantly business results. His role will see him guiding local
teams in deploying global strategies.
Ian has spent the last 3.5 years at
OMD where he ran the Vodafone account worldwide and was an EMEA
management team member. He conceived and led their global
Vodafone communication strategy encompassing social media
platforms, branded entertainment, classical media and
sponsorship.
Before joining OMD, Ian worked as Head
of International at MPG where he re-launched the international
division of the agency. Prior to this he was Vice President at MTV
Networks Europe, where he was responsible for the European
advertising strategy of MTV.
MediaCom's Worldwide Chairman and CEO
Stephen Allan said, "We are committed to attracting the best people
to our company, and Ian is a perfect reflection of our goal to
recruit world class talent in the industry to service our global
clients. Undoubtedly he is one of the best global account directors
in our business."
Ian will report into Christian
Schmalzl, MediaCom's Chief Operations and Investment Director.
Christian said of the appointment, "Ian has proven he is a world
class leader in rolling out efficient and effective global
processes across multiple markets. His experience will no doubt
ensure we continue to drive innovation and creativity for our key
clients. He will be an excellent addition to the MediaCom
team."
Ian Rotherham said, "I'm excited to be
starting at MediaCom and look forward to working on some of the
most prestigious, smartest and most innovative brands in the
world. Many of MediaCom's key global clients have been with
them for a very long time - over 30 years in many instances - and I
think this is testament to the work and commitment they deliver to
their clients."
Ian joins MediaCom in October and will
be based in London.