MediaCom has been named Media Agency
Network of The Year at the 2011 M&M Awards, for the third year
running. This is the first time in the history of the awards
that an agency has retained the title for three successive
years.
The M&M Awards recognise and
celebrate leading multi-market advertising campaigns, the most
innovative and effective work and the finest co-ordination of
multi-local advertising strategies.
At the ceremony in London last night,
Stephen Allan, Chairman and CEO of MediaCom Worldwide, picked up
the award on behalf of the network. MediaCom also picked up 6
awards for individual campaigns for Akzo Nobel, P&G, Dell and
Deutsche Telekom and received 4 Highly Commended mentions.
The extent of MediaCom's domination
was underlined by the number of campaigns that the network had
shortlisted - 29 entries in total across 10 categories,
representing more than 40% of the total shortlist. MediaCom had
more than three times more shortlists than its nearest rival.
Stephen Allan said: "It is an
incredible feat to be Agency of the Year three times in a row. I'm
delighted that MediaCom has been recognised as the No 1
multi-market media agency for 2009, 2010 and now 2011. These wins
highlight the genuine cross-market thinking of our network and
reward the tremendous efforts of our staff, who work hard to
produce excellent work for each of our clients. I am extremely
proud of what the MediaCom team has achieved."
MediaCom's full list of winners was as
follows:
- Best Communications Strategy : Akzo
Nobel, Dulux Let's Colour, MediaCom International
- Best EMEA Campaign : P&G,
Pringles music festivals, MediaCom International
- Best Rest of the World Campaign :
P&G Gucci Guilty, Indulging Asia in Guilty Pleasures, MediaCom
Singapore
- Best Business Campaign : Dell, Turning IT
from a cost into an Investment, MediaCom International
- Best Content Campaign : Deutsche Telekom,
Red thread strategy - Life's for sharing with local heroes,
MediaCom Germany
- Campaign of the Year : Deutsche Telekom,
Red thread strategy - Life's for sharing with local heroes,
MediaCom Germany
Highly Commended mentions:
- Communications Strategy : P&G, Future
Friendly: Less waste, more reward, MediaCom International
- CSR Campaign : Akzo Nobel, Dulux Let's
Colour, MediaCom International
- Business : Dell, Encouraging
Entrepreneurs to take their own path, MediaCom USA
- Launch Campaign : Universal Despicable
Me, Minion Mayhem, MediaCom International