David Coates has been appointed
National SEO Director at MediaCom Australia, where he will be
responsible for business development, product development, client
strategy and innovation alongside Ben Bale, MediaCom's newly
appointed SEO Strategist. He has previously developed advanced and
innovative SEO strategies for Cheap Flights, Barclays, Suncorp,
AAMI and Accor Hotels.
Coats will report to Stuart
Beckingham, National Group Director of Search for MediaCom who
leads a rapidly growing team of 21 search specialists across
Sydney, Melbourne & Brisbane, and has recently picked up the
SEO business for Universal Music, Eukanuba, Braun, Venus and Oral
B.
Stuart Beckingham, Group Director of
Search said: "My belief is that search sits at the heart of our
communication strategies and SEO as a specialism is critical to
driving real business results for our clients. David is simply the
best in the game and will not only further enhance our approach to
SEO but also drive strong returns for MediaCom's clients."
MediaCom's monthly search billings
nationally have more than doubled, as has the size of the search
team since Beckingham arrived in July 2010. The strong
growth has been largely a result of providing our clients
integrated solutions which allows use vital data and insights to
support ongoing optimisation of not only our clients' search
campaigns but offline and online media channels.
David Coats said of his appointment:
"MediaCom lead the field in search thanks to a pool of talented
staff, diverse clients, and a vision that the future of SEO is one
of integration across all marketing channels. I am excited to join
such a progressive agency and to lead an innovative and evolving
channel for MediaCom."
With a degree in physics and a career
in marketing, Coats loves the mixing of technology with business
principles and strategic thinking which for him makes online
marketing and SEO such an exciting and effective channel.
David Coats joins in September and Ben
Bale joins in October.