The announcement was made by MediaCom
Canada CEO Jamie Edwards, who said
Di Paola's new role is effective immediately.
In his new role, Di Paola's
responsibilities will cover a broad range of agency units and
services, including strategy and digital leadership, insight &
research, business science, content development and analytics. He
will also be responsible for leading new product and service
development initiatives and will report directly to Edwards.
"I'm very pleased to welcome an
executive with Matt's experience and reputation to the MediaCom
leadership team," Edwards said in making the announcement.
"He has a strong track record of creating results-focused client
solutions while driving innovation and brand growth. He
also brings strong content and digital integration experience to
our agency, which is exactly what many of our clients want us to
provide."
Di Paola joins MediaCom from Proximity
Canada where he most recently served as SVP, managing director
after joining the company in 2007 and helping it grow from 40
people to a staff of more than 200. During his career there,
he worked with a stable of global blue chip clients including
Gillette and HP, plus North American clients like Campbell's and
M&M's and Canadian-specific clients such as CBC, Shaw, Mars,
Pepsi-QTG, Frito-Lay & RBC, among others. Earlier
this year, Matt spoke about branded entertainment at both SXSW and
the Banff World Media conference.
He began his career in marketing
communications and public relations at Harbinger Communications,
working primarily in the consumer packaged goods and financial
industries with clients such as Effem Foods, Tabasco, and TD.
He has also worked in a succession of development and management
roles at Devlin Applied Design, Leo Burnett and Tribal DDB
Toronto.
Currently, Matt sits on the advisory
boards for both nextMEDIA and AOL Canada, as well as the Mobile
Marketing Association (MMA) and Google Agency Council.