Sir Martin Sorrell has said that we
are living in "the decade of Latin America". After tripling its
business in the region over the last five years, MediaCom Worldwide
has responded to this growth by appointing a new level of
management in the area.
In recognition of MediaCom's strong
management team at a local level, there will now be additional
remits for several of the most experienced CEOs in the region, most
notably Chile, Argentina, Mexico and Miami. Annetta Cembrano
(Chile) has been appointed as MediaCom's COO for the Region, whilst
the country CEOs in Argentina, Miami and Mexico each take on a
wider remit.
David Byles, CEO of LatAm GroupM, will
also be handing over many of his Mindshare responsibilities to
Jorge Guglielmone (Mindshare CEO LatAm) in order to oversee this
important phase of development for GroupM and MediaCom.
David says "Both myself and Stephen Allan can see the importance
of this region for MediaCom, whose business has tripled over the
past five years. The current senior management team of MediaCom are
incredibly talented and have led to MediaCom in RECMA monitored
LatAm growing by over 18% over the past year alone. This improved
structure is in recognition of their knowledge and unparalleled
understanding of the region."
Stephen Allan, Chairman and CEO
MediaCom Worldwide adds "We are delighted to have such a strong
team leading our drive in the LatAm region, sadly this also
coincides with the resignation of Mariano Roman who has led the
Mexico office and acted as Regional CEO over the past few years.
During his time at MediaCom he has been responsible for building
this exceptionally talented management team that will now lead the
region into its next phase of growth, and for this we are all
extremely grateful."
Click here for an overview of the MediaCom offices
in Latin America.