Tuesday, 10/05/11

MediaCom Warsaw wins three Media Trendy Awards

Media Trendy is one of the most prestigious media awards in Poland, recognising innovative and cutting-edge media ideas.

Media Trendy

MediaCom Warsaw went home with the first prize in the Innovation in Media Planning - Innovative use of traditional TV category for its "Skoda Trunk" campaign.

The team also received two awards of distinction: in the Innovation in Media Planning - Innovative use of traditional TV category for their "Pantene Aqua Light" campaign for P&G and in the Breaking communication stereotypes in product category for "Pampers World".

The "Pampers World" campaign enjoyed double recognition, as it was also awarded with a special prize for "Breaking Stereotypes in Advertising" by KTR - The Club of Advertising Creators, an institution uniting representatives and creators of Polish marketing communication.

In addition, two more campaigns were nominated in the Innovative usage of content and the Innovative usage of internet and interactive media categories.

Click on the video below to learn more about the  "Skoda Trunk" campaign: