Jeffrey L. Hinz, a media agency
executive with extensive experience in both digital and traditional
platforms and channels, was named Managing Partner, Digital
Director, for MediaCom U.S. The announcement was made by MediaCom
North America CEO Harvey Goldhersz.
In this role, Hinz will oversee the
agency's entire digital operation as well as provide thought
leadership and strategic guidance for all existing and emerging
digital media initiatives including display, video, SEO, SEM,
mobile, social and emerging media. He also will collaborate
with agency managers on the deployment and integration of
MediaCom's digital offering and lead the agency's overall strategic
approach with key growth clients while maximizing potential within
existing accounts.
"It's no secret that digital
communications will continue to play an increasingly larger role in
our clients' marketing strategies," Goldhersz said. "Jeff's
background and wide experience make him ideally suited to provide
the kind of management and insight that we need to ensure that
MediaCom's digital offering is strong, strategic, integrated and
successful."
Hinz comes to MediaCom from ID Media,
where he has worked since 2009 as Senior Vice President, Director
of Digital and Emerging Media. In that role, he oversaw all
digital and social media planning and buying activities for a wide
range of clients including Johnson & Johnson, L'Oreal,
Maybelline, SC Johnson, Subaru, Jose Cuervo and Nikon, among
others. He joined the company in 2002 as Senior Vice
President, Director of Client Services.
Prior to joining ID Media, he worked
as General Manager/Vice President of Marketing for K2 Digital, a
leading Silicon Alley pioneer, from 2001-2002. He joined the
company in 1999 as Executive Media Director and was named Executive
Director of Marketing Strategy in late 2000.
He is a graduate of Arizona State
University in Tempe, AZ, where he earned a bachelor's degree in
marketing and a minor in computer electrical engineering.