Monday, 04/04/11

MediaCom Melbourne appoints Anny Havercroft Group Director, Innovation & Technology

Anny will have responsibility for ensuring market leading use of technology across the MediaCom client portfolio in Melbourne.

Anny Havercroft

Phil Phelan MD said, "Anny is a passionate digital evangelist and brings MediaCom and our clients significant experience in developing new ways of working in emerging digital disciplines such as social media strategy and monitoring, search and content. She's a natural communicator and an ideas person who shares our vision "

Anny has over 10 years' experience in media agencies in both London and Australia. As one of the founding members of MediaCom Beyond Advertising in London, Anny has significant experience in developing new ways of working in emerging digital disciplines for major brands such as Gillette, Nikon, Royal Dutch Shell and Universal Pictures. She has also led the way in delivering award winning International content partnerships with major publishers such as Yahoo!.

Anny has a BA in Media Studies and BBus in Communications from Queensland University of Technology and tweets about shoes in her spare time.

Anny said of her appointment "I'm delighted to be joining the team at MediaCom Melbourne where Phil has nurtured a culture that is both distinct and inspirational. The agency has been pivotal in helping iconic brands navigate the digital world. I'm also excited to be working with Nic Hodges, MediaCom's Head of Innovation and Technology, his technical leadership and passion ensures the division continues to be at the forefront of digital communications in Australia".