MediaCom announced the appointment of
Andy Littlewood as Chief Data and ROI Officer on March 25, 2011. He
will lead a number of MediaCom's specialist divisions which include
The Response Group (TRG) plus MediaCom's Data and ROI offers
nationally. Andy will have responsibility for leading a team of 30
specialists with skills ranging across direct response, analytics,
data and econometric modelling to measure MediaCom's clients'
business success.
He will report to Toby Jenner,
MediaCom Australia CEO, who said of the appointment, "I'm always
looking at how we can further improve our offer and whilst we had a
great 2010 that's now in the past, 2011 is all about further
improvement, hiring people of Andy's quality will only help us
deliver on this.
Placing client, consumer and sales
data at the heart of our planning process is a critical component
in delivering our clients successful communications solutions. Andy
is simply the best in market and will further enhance not only our
approach to data but also the science behind what is driving our
client's business success".
Prior to joining MediaCom Andy was a
member of the phd management team who across 2010 secured a number
of high profile clients including Guthy Renker and NAB. Andy
started his career with MediaCom. Andy Littlewood said of his
appointment, "I've been watching MediaCom with a lot of interest
over the last two years. They are an agency headed in the right
direction, very quickly. There is a real depth of talent through
the ranks, combined with a strong culture and great leadership. In
short, I'm absolutely delighted to be joining an agency with such
momentum and such promise. Beyond this they are one of the
strongest media agencies in the world, particularly in analytical
planning. I look forward to working with them to deliver
world-leading work."
Andy joins MediaCom in early June and
will work with Harry Jayweera, Head of The Response Group.