Juan will have responsibility for
turning data into tangible business insights across a number of
MediaCom's clients to further fuel their business success. Prior to
joining MediaCom Juan was at OMD as Metrics Director before which
he set up Unilever's econometric techniques and developed their in
house Marketing Mix Modelling.
He will report to Harry Jayaweera,
Head of the Response Group (TRG), who leads a team of 24 direct
response specialists with skills ranging from search to data to
analytics to online and offline planning and buying. TRG is
responsible for over sixty clients which include; IAG, Amaysim,
Fonality, Macquarie Bank and Dell.
Harry Jayaweera said,"We are always
looking at how we can further strengthen our client offer and feel
Juan's appointment and skills will further evolve the already
strong set of skills we have in place."
Juan's hire comes on the back of
a tremendous 2010 for MediaCom with new business wins of $170m.
Juan Laverde said of his appointment,
"As one of the world's leading media agencies and, indeed, the
"Best Media Agency and Network in Australia" (AdNews, 2010),
MediaCom is renowned for its diverse media experience, deep talent
pool and market-leading approach to business. I am delighted to
take this opportunity and join MediaCom as Director of Data
Analytics. I believe that my experience and expertise in
econometric modelling will contribute to MediaCom's ongoing
success."
Juan joins MediaCom in mid May.