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MediaCom is pleased to announce the appointment of Annetta Cembrano as CEO of MediaCom Chile. Annetta's arrival marks the start of a new era for the office, which will focus on strategy and innovation in order to offer new perspectives on communications to its customers.

With her passionate leadership style, Anetta will provide clients with sophisticated business solutions to help them navigate a constantly changing media scene and understand the challenges that brands face from fragmentation and highly informed and connected consumers.

Mariano Roman, CEO of MediaCom Latin America, said "At MediaCom we believe that the most important capital for a company is the people who work in it. Our company slogan puts "People First" and it is an honour for MediaCom that Anetta has joined our family. Her passion for business, commitment to customers, kindness, constant search for innovation, integrated perspective on media (offline and online) and desire to always go forward perfectly match the values and qualities that define MediaCom. We are all very happy with her arrival."

Prior to joining MediaCom Anneta was President, Latin America at Initiative.

This appointment consolidates MediaCom's presence in the Chilean market and supports the network's growth in Latin America.

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