Lim comes to MediaCom from Halogen
Response Media, a division of Starcom MediaVest, where he was SVP,
Media Director.
In this new role, Lim will build out the agency's direct response
practice across all media, and lead MediaCom's DIRECTV account
team. In addition, he will work in concert with the central GroupM
implementation team, led by Marion Murphy, President GroupM Direct,
to develop proprietary technology that will help solidify the
network's leadership position in the direct marketing arena.
He will report to Euan Jarvie, Chief Operating Officer, MediaCom
U.S.
"Following the rising demand for increased ROI and accountability,
direct response advertising is a growing area of importance for the
industry. On the global level, MediaCom is a market leader in this
area, and with Jason on board, we look forward to attaining a
similar leadership position in the U.S." said Doug Checkeris, CEO,
MediaCom North America.
In his prior position at Halogen
Response Media, Lim oversaw planning and buying for all New York
based clients, including CapitalOne, Wellpoint, BMS, Universal
Technical and Comcast, among others. Prior to joining
Halogen, Jason directed consolidated media
planning (general, direct and online) at ZPFM, where he
oversaw the development and execution of synergistic media plans
for companies ranging from Ellen Tracy, Loews Hotels and Random
House to Departures Magazine and Warnaco. He has also held
positions at OgilvyOne Worldwide and D'Arcy, Masius, Benton and
Bowles.
"Over the past two years, MediaCom
has strengthened and expanded our offering tremendously in terms of
both talent and resource. And we continue to build. The addition of
someone with Jason's caliber of DR expertise to our team is our
latest expansion into another extremely valuable area of growth for
our clients," added Jarvie.