Friday, 15/05/09

New CEO appointed for MediaCom Spain

 

MediaCom has announced that Cesar Recalde has been appointed CEO of MediaCom Spain.

 


 

CEO SPAIN

With over 20 years experience within the advertising industry, Cesar joins MediaCom from Carat Madrid, where he held the role of Client Management Managing Director.

The appointment of Cesar is the latest in a string of major management appointments that Nick Lawson has made since he took over as CEO of MediaCom EMEA back in November. It marks the commitment that MediaCom are showing to further improve their offerings and make significant strides to growing their business in each local market. Nick Lawson, CEO, MediaCom, EMEA, says of the appointment "I am delighted that Cesar has become our CEO in Spain. His vast experience of the industry will, I'm sure, prove to be invaluable in our aim to position MediaCom as a major driver in the Spanish marketplace and will positively impact our current clients' business. In addition, his plans for the development and growth of services within MediaCom will be key in attracting potential new business opportunities."

Cesar Recalde adds," I am excited to be joining MediaCom at such a pivotal time in the development of MediaCom Spain. To be working within an agency group who truly put 'people first' in everything they do, from insights through to implementation is both refreshing and inspiring. I hope to further build on the excellent work that we are already producing."