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    What’s the difference between insight and insight research?

    MediaCom's insight research team is made up of highly driven and curious people with expertise in both qualitative and quantitative research. The research our teams uncover helps them, and our clients, to understand the driving, motivational factors behind what makes a consumer act in a certain way in a certain situation. This gives clients a greater insight into their target markets to deliver actionable insights which can be weaved through their communications plans.

     

    It's also important to understand the context in which insight is derived in relation to a specific issue or brand message.

    Context plays a very important role in understating how an individual thinks or would behave in certain circumstances and how environmental factors such as lifestyle or geography plays a determining role in the decision making process.

    Insight research understands and garners a level of actionable insight into the interplay between these influencing factors beyond a consumer's control and their ultimate decision.

     

    This insight research is used to understand how a client's communications messaging to them can connect with and influence consumers.