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MediaCom is different from other media agencies in that it understands better than anyone else what drives the habits, motivations and behaviours of consumers.
We're able to do this through our dedicated consumer insight department to research and get under the skin of consumers. The consumer insight team believes that the more you understand about customers' motivations and buying habits, the better able a client will be positioned to communicate with them.
MediaCom significantly invests in consumer insight and research activity to get to know consumers and their media habits. This investment is spent on both the industry research tools you would expect, such as BARB, IPA and RAJAR, and also the creation of our own consumer insight studies.
MediaCom International recognised by UK Prime Minister David Cameron...
Christian Schmalzl, Global Investment Officer, MediaCom Worldwide:Google’s mobile minefield...
MediaCom’s consumer panels round the world tweet every day about their lives and purchasing influences
Festival of Media 2012 MediaCom named Global Network fo the Year 2012