More than 500 personalities from marketing, media and advertising industries all over the world are going to attend the leading digital fair to discuss the hot topics of the Digiconomy. Last year, the exhibition attracted more than 30,000 guests and this year it is set to be even more.
With this year's theme, 'Bridging Worlds', dmexco offers more than 200 hours of programming across six stages and secures dmexco position as the most exciting place to gain insights into know-how, leading trends and innovations.
As always, we have taken a look at the different panels, debates and keynote slots to and put together our recommendations to get the most out of the two days. Download our Programme Recommendations booklet.
We are particularly happy to welcome Sir Martin Sorrell as this year's opening keynote speaker and also Deirdre McGlashan, Global Chief Digital Officer at MediaCom who will speak about "The Digitally Distracted Consumer.
If you have any questions, please do not hesitate to contact MediaCom Germany directly.
Director, Strategy and Design, EMEA
Global Head of Mobile
I ensure that MediaCom develops a mobile-first mind-set across all our offices and processes.
As more and more digital campaigns expand into mobile, Ben works with our teams to deliver the full benefits and the latest knowledge to our clients.
Ben joined MediaCom in 2013, bringing more than a decade's experience of the mobile industry and providing additional leadership for our specialist mobile divisions in markets such as the UK, Germany, Scandinavia, Singapore and India.
His goal is to ensure that this level of expertise and creativity is available to all MediaCom clients, wherever they are and whoever they are targeting.
Global Chief Digital Officer
She joined MediaCom in 2014, having previously been Head of Digital, Global Clients for Aegis Media based in London and before that the CEO of wwwins Isobar Greater China (an Aegis Media company), managing a team of 220 digital specialists across strategy, creative, technology and media across Greater China.
Deirdre started her career in San Francisco during the late 90s digital boom and was a Founding Partner at AnalogFolk, a multi-disciplinary marketing communications agency in London.
Global Chief HR & Talent Officer
We are a network of over 6,500 individual experts, connected globally across 100 countries who collaborate, learn and innovate together as One MediaCom.
Unusually, Helen started her career as a creative and over the next 25 years gained experience in leading advertising, digital and marketing agencies. Her passion for delivering a brilliant product through people ultimately led her to focus on how agencies can improve business performance through better talent management.
Having joined MediaCom in 2009 as our first ever Global Chief HR & Talent Officer, Helen’s mission has been to embed the business’s core principle of People First into everyone’s everyday experience of our culture.
When she's not seeking out exceptional talent from around the world, Helen is keen on anything involving the big outdoors and entertaining with her family, whether that's horse-riding and skiing or cooking five course dinners with her husband and a glass of red.
Being both a self-confessed petrol head and a woman who knows her own mind, my favourite ad campaign has to be a specific Volkswagen Golf advert back in 1987. Directed by David Bailey and titled ‘Changes’, the advert showed Paula Hamilton as a woman who could leave her fiancé, her pearls and her fur coat but not give up her reliable Golf – and freedom. It was the first automotive advert that understood the growing consumer power of the working woman.